We turn dense data, brand messages, and boring walls of text into eye catching infographics. Our content technicians and infographic designers will create infographics which explain, visualize and simplify the information your audience is most interested in.
What’s An Infographic?
Never heard of an infographic? Chances are you’ve stumbled upon one or several during your social media peruses, but for those who may be unfamiliar, let’s review.
Infographics are a pretty simple concept, really: they showcase data across an engaging, visual platform. The goal of an infographic is to convey content (or plain ole’ boring statistics) in a creative context. The appeal of these bad boys stems from the fact that we -- as human beings -- love ourselves some visuals.
Nearly one-half of the human brain is dedicated to visual function, if you can imagine that! We’re absorbers of aesthetic stimuli; in fact, human pupils dilate when staring at pleasant visuals....which can include anything from beautiful landscapes, Instagram eats, or those YouTube kitten videos you’ve secretly bookmarked. If you really want to get technical, there’s even an entire study known as “pupillometrics,” which is devoted to studying pupil sizes as indicators of emotion!
Infographics also serve as great marketing tools for their ability to gauge a person’s reading retention. Fact is, humans only remember 20 percent of what they read, and it also doesn’t help how the onset of technology has bred a whole new level of consumer impatience.
With the constant frenzy of today’s world, people have acclimated to instant gratification. This is demonstrated in the way consumers decide whether to leave a website or continue exploring it, within 2- 4 seconds of seeing the page! With very little time to convince people to stick around, infographics are a far more effective way to hook, line, and sink your message.
At InfographDesign.com, we offer a number of infographic options to accommodate your envisioned angle. Our infographics are rich in content, and personalized to reinforce your brand’s intention.
When it comes to data visualizations, there are a handful of strategies to consider in order to determine the best fit for your particular vision.
Our job here is to produce concise, attention-grabbing data that is easy enough for your target audience to absorb and retain. We can either use data that your company has already obtained (ie. customer demographics/specialized research), or we can create an infographic based on a theme that relates to your site. Take local SEO companies, for example, who can benefit from an infographic that projects the importance of mobile-friendly websites, and supporting industry trends.
These particular infographs work to pitch new products, and/or offer an explanation of your services and industry outlook.
We aim to amplify your marketability by appealing to your target niche. Our content development team researches and compiles the most pertinent data that relates to your own industry; permitting an effective way to relay material that your audience can quickly absorb.
Chronological trends, events, and any significant markers are best suited for this category. Maybe you want to illustrate your company’s history, or the background of a specific service and/or product of interest. Timelines would serve as the best medium to visually-support your content. Some examples may include:
1. The evolution of Facebook + current market trends.
2. The historical milestones of higher education.
3. A stationery shop that timelines, “The Origin of Cupid” during Valentine’s Day to generate more greeting card buzz for February 14th.
Viral + Controversial Topics
Here we aim to project engaging, viral content that appeals to your target audience. A controversial topic can showcase current trends or specific concerns within your own market. These infographics work wonders to stir a social network buzz, and promote mass-sharing appeal.
Since infographics are easier (and far less dense) than standard blog posts, your viral content couldn’t be easier to share across social media platforms. Also keep in mind that viral and/or controversial topics are interchangeable, and there are many ways in which to create solid content with a viral edge. Some examples may include:
1. An intramural art class may want to create an infographic that highlights the decrease of nationwide funding for arts education.
2. A shooting range may want to detract from the aggressive association of current gun law regulations by showcasing the lighter side of “target shooting competitions”.
3. Health-conscious websites may benefit from an infographic that cover the pros and cons of fluoridated water concerns.
4. A vitamin supplement shop can promote a weight loss product by highlighting nationwide/global obesity rates.
Why Go the Infographic Route?
Haven’t you heard? Infographics are “in,” thanks to their success in driving visual engagement. Quality infographics are actually 30 times more likely to be read than text-heavy articles, and serve an effective role in widespread, marketing campaigns.
It also doesn’t hurt to know that publishers who feature infographics see a 12 percent rise in traffic, versus publishers without infographic inserts. Need more convincing? Google searches show us that the words “infographic" and "infographics" are searched 547,000 times per month!
Infographics are also effective, thanks in part to their concise, visual layout which enables easy-sharing across countless, social networks. For all your non-believers, remember that infographics are shared 2 times more than slideshow presentations, and 3 times more than online documents!
InfographDesign.com is the perfect solution for your site endeavors. Whether you wish to boost site traffic or simply engage your niche audience, our illustrative infographs are the perfect solution to:
market your brand intentions
provide succinct, original content
offer insight into engaging, unique topics
Thanks to our skilled team of infographic gurus -- (have we mentioned we’re also modest?)
we can accommodate a wide range of client specifications, spanning SEO marketing strategies to gold IRA investments options. You name it, we’ve covered it.
For those of you who really want to rev up the momentum of your brand, we also offer weekly and monthly packages to help you generate more site traffic, and continually re-invent your brand’s online image.
The content development stage oversees the initial development of material composition. Our talented writing and researching duo will develop a concept that is best-suited for your particular niche and/or brand’s intention, but feel free to drop in any ideas that you may have, as well! We’re an open-minded bunch, and try our best to accommodate any specific requests.
Once the content meets the satisfaction of each client, we move on to the visual developmental process. Here, our innovative designers create eye-popping graphics that are paired with the original content material.
Your satisfaction is our ultimate goal, and we value our clients’ input throughout each phase of the creation process. You will have access to our basecamp thread, which grants you permission to view and offer input for each phase of development. We consider each order a “work in progress” until our clients are completely satisfied with both the final outcome, and how your infograph personifies your unique brand.
Here at InfographDesign.com, we go the extra mile by not only promoting your brand, but also utilizing various resources and social networks to drive traffic. Our distribution process entails a few different strategies, so let’s just have a quick review.
We first start by hosting the infographic image and accompanying blog post onto your site. We then write a press release to promote your latest infographic...and go the extra mile of submitting this press release via our wide scope of affiliation outlets. Furthermore, we’ll use popular social networks (Twitter, Facebook, Pinterest) to point a social sharing jumpstart to your page.
Think we’re done? Guess again! Our services also include a submission of your latest infographic across numerous image hosting sites and directories (including Visual.y; the largest data visualization platform, around). Furthermore, we’ll advise you on the most effective ways to target your industry audience, and also provide tips on how to boost your social-sharing appeal.
Our distribution process is unparalleled across the standard infographic realm, where providers spike prices -- and spare quality content. We believe in effective visualization strategies at reasonable prices. Speaking of which...
If you’ve not taken a look at the base prices for typical infographic services, you may find yourself gasping at the startling costs of infographics that often exceed a grand - or more! - in costs (with some design quotes that actually surpass five thousand...and then some). Even worse, many services don’t even offer upfront prices.
Infographics used to be reserved for bigger businesses who could splurge on effective marketing strategies, but we’re changing the game for smaller endeavors with big-time, brand ambitions!
Here at InfographDesign.com, highway robbery is not our M.O. We offer upfront, honest prices at reduced costs, especially when compared to our competitors. Our goal is to manifest continuing relationships with clients who wish to implement our services as part of their long-term, content marketing strategy.
One of the benefits of working with a smaller team like yours truly is the flexibility we offer of tailored, customizable support. As stated earlier, our services offer a basecamp thread that permits total client access. This thread enables customer input for every step of the way, and we work alongside our clients to cater our services to customer specifications.
We are dedicated to ensuring ultimate satisfaction of your infographic order. Furthermore, our clients receive their infographic PSD files upon completion, in case they wish to make any future amendments.
We here at InfographDesign.com will work with you ( every step of the way ) to create superior, visual content that drives brand engagement and site traffic - all in one shot!
Whether you’re interested in an initial infographic order to test the waters, or you want to dive right into our weekly order plan, our team is here to cater to your requests.
Infographics are up an 800 percent increase in Google searches over the last two years! It appears digital content marketing is the new wave of entrepreneurial endeavors; make sure you don’t get lost in the cyber sea of ineffective content strategies.